privacy & legal
What you agree to when using the auggy app
These terms govern your subscription to and use of auggy at www.auggy.app. They do not govern consulting, advisory, or project work delivered by Augmentative Limited. Those engagements are covered by separate Consulting and Advisory Terms and a project-specific Statement of Work. By registering and using auggy, you confirm you have read and agree to them.
auggy is a software product built and operated by Augmentative Limited, a company registered in England and Wales. Augmentative Limited also provides consulting and advisory services to organisations. Those services are governed by separate terms. These Terms of Service apply only to the auggy app.
| Company name | Augmentative Limited |
| Companies House No. | 17004930 |
| Registered address | 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom |
| App | www.auggy.app |
| Contact | HQ@auggy.app |
auggy is a business advisory tool that helps leaders in small and growing organisations make better decisions by assessing their culture, structure, capability, roles, and strategy in relation to their mission. It is designed for people doing important work who do not have dedicated OD or HR expertise in-house.
When you use auggy, you provide information about your organisation — through module inputs, your organisation profile, and documents you choose to upload. auggy analyses that information and returns structured outputs: findings, patterns, recommendations, and prompts for your thinking.
auggy's analysis is not generic AI output. It is produced by passing your inputs through proprietary analytical frameworks designed by Augmentative Limited — frameworks built on established organisational development practice. The AI processes your data within those frameworks; the frameworks determine what the AI looks for, how it interprets signals, and how it structures the output. The frameworks themselves are intellectual property of Augmentative Limited. Using auggy does not give you any rights in the frameworks — see Section 6 for details.
auggy uses the Anthropic Claude API to process module inputs and generate analysis. It is important to be clear about what is and is not sent to Anthropic:
auggy's database — which holds your account data, organisation profile, historical runs, and results — is hosted on Supabase, with infrastructure located in the EU West region (Ireland). Your data does not leave the EU except when it is sent to the Anthropic API for processing as described above. Full details of how auggy handles your data are in the auggy Privacy Policy at www.auggy.app/privacy, which forms part of these terms.
auggy is a decision-support tool. It is not:
auggy's outputs are generated based on what you tell it. The quality of analysis depends on the quality and completeness of the information you provide. auggy cannot verify the accuracy of what you share, and its outputs should be treated as structured prompts for your thinking — not definitive conclusions.
To create an auggy account, you provide:
Your display name is visible within the auggy interface. Choose something appropriate — see Section 3.3 on acceptable use of display names.
| What we collect at signup | Email address, display name, hashed password |
| What is never collected | Payment card details at signup; government ID; sensitive personal data about you as an individual |
Your display name must not:
auggy reserves the right to require you to change a display name that violates these requirements.
We may suspend or terminate your account if you breach these terms, if we have reason to believe your use is causing harm to others, or if required by applicable law. We will give you reasonable notice where practical, except where immediate action is necessary to protect the service or other users. You may close your account at any time. Account closure and data deletion are covered in the auggy Data Retention Policy at www.auggy.app/privacy.
You agree to use auggy only for lawful purposes and in accordance with these terms. You must not:
auggy is designed to work with organisational data — roles, functions, structures, culture patterns, and strategic questions. It is not designed to process personal data about identifiable individuals. auggy actively guides users toward role-level and functional analysis rather than analysis of named people. You are responsible for the data you choose to enter.
You retain ownership of all data you input into auggy — organisation descriptions, module responses, uploaded documents, and any other content you provide. Augmentative Limited does not claim any ownership rights over your content.
By using auggy, you grant Augmentative Limited a limited, non-exclusive licence to process the data you provide for the sole purpose of delivering the auggy service to you. This means storing your data in auggy's database, passing relevant inputs to the Anthropic API to generate analysis, and returning outputs to you. This licence ends when you delete your data or close your account. We do not use your data for any purpose beyond operating the service.
auggy does not use your data to train, fine-tune, or improve any AI model — whether Anthropic's or its own. Your data is not shared between customers or aggregated across accounts for any AI-related purpose. This commitment applies to all data you provide: account data, organisation profile, module inputs, and uploaded documents.
Your organisation's data is isolated from all other organisations using auggy. Row-level security controls in auggy's database ensure no other user can access your data. auggy staff access to production data is limited and logged.
If you upload documents or enter information that contains personal data about identifiable individuals — including your staff, volunteers, or service users — you are responsible for ensuring you have a lawful basis to share that information with auggy under applicable data protection law.
Where your use of auggy involves processing personal data on behalf of your organisation, you are the data controller and Augmentative Limited acts as your data processor. This relationship is governed by the auggy Data Processing Agreement, which forms part of these terms and is available at www.auggy.app/privacy.
The following are owned exclusively by Augmentative Limited and are protected by applicable intellectual property law:
Using auggy does not give you any rights in any of the above. You may not copy, reverse-engineer, replicate, or attempt to extract auggy's frameworks or analytical logic, whether through systematic use of the product, API access, or any other means.
The analysis outputs auggy generates in response to your inputs belong to you. You may use, share, adapt, and build on them freely within your organisation and with third parties, subject to appropriate attribution where auggy is identified as the source.
Note that outputs are generated by applying auggy's proprietary frameworks to your specific inputs. The frameworks remain auggy's property; the specific output produced for your organisation is yours.
auggy may be accessed through free, trial, and paid subscription tiers. These terms apply to all tiers. Where a paid subscription is in place:
Current pricing and tier details are displayed in the auggy application and at www.auggy.app. During any free trial period, these terms apply in full.
Augmentative Limited will make reasonable efforts to keep auggy available and operational. However:
These terms govern the auggy app subscription only. Liability in relation to consulting or advisory work by Augmentative Limited is governed by separate consulting terms. To the maximum extent permitted by applicable law:
Nothing in these terms limits our liability for: fraud or fraudulent misrepresentation; death or personal injury caused by our negligence; or any other liability that cannot lawfully be excluded or limited.
Augmentative Limited provides consulting and advisory services to organisations separately from the auggy app subscription. These include organisational design work, leadership support, and strategic people advisory.
These Terms of Service do not govern consulting or advisory engagements. If you engage Augmentative Limited for consulting work:
The fact that you are an auggy app subscriber does not automatically entitle you to consulting services, and vice versa. The two relationships are independent.
These terms are governed by the laws of England and Wales. Any disputes arising from or in connection with these terms or your use of the auggy app will be subject to the exclusive jurisdiction of the courts of England and Wales.
If you are a consumer (using auggy in a personal capacity rather than for business purposes), you may also have rights under the consumer protection laws of your country of residence, which these terms do not affect.
These terms, together with the auggy Privacy Policy and Data Processing Agreement (both available at www.auggy.app/privacy), constitute the entire agreement between you and Augmentative Limited in relation to the auggy app subscription. They supersede any prior representations or agreements.
If any provision of these terms is found to be unenforceable, the remaining provisions continue in full force.
A failure by Augmentative Limited to enforce any provision of these terms does not constitute a waiver of the right to enforce it in future.
You may not assign your rights under these terms without our written consent. Augmentative Limited may assign these terms in connection with a merger, acquisition, or sale of all or substantially all of its assets, provided your rights as a user are not materially diminished.
| "auggy" | The business advisory and organisational development software application operated by Augmentative Limited at www.auggy.app |
| "Augmentative Limited" | The company registered in England and Wales, Company No. 17004930, trading as auggy |
| "you" / "your" | The individual creating an account and using the auggy app, and where applicable the organisation they represent |
| "content" | All data, text, documents, and other information you provide to auggy |
| "outputs" | The analysis, findings, recommendations, and other results generated by auggy in response to your inputs |
| "frameworks" | The proprietary analytical models, dimension structures, scoring logic, and prompt architecture through which auggy processes inputs to generate outputs |
| "Anthropic API" | The Claude API provided by Anthropic PBC, used by auggy to process module inputs within its analytical frameworks |
| "Special Category Data" | Personal data as defined in Article 9 of UK GDPR, including data revealing health, criminal records, biometric data, racial or ethnic origin, political opinions, religious beliefs, trade union membership, and genetic data |
Legal review pending